How to sustainably grow a business that fits your life
Flexible Work? What’s that all about?
If you’d told me 20-odd years ago I’d be running a community flexible workspace in a Brisbane suburb, I would’ve laughed. Back then, I was in Scotland, a senior manager in customer service – juggling deadlines, staffing rosters, meetings, a never-ending inbox, and surrounded by post-its. Life was full, but pretty exhausting.
Then we made the big decision: pack up, move our whole family to Australia, and start from scratch. No support networks. No business contacts. No idea where to find either.
That’s how I stumbled into my first business networking event – equal parts curious and terrified. Along the way, I realised I’m actually an introvert. Not shy, to be clear – but someone who needs quiet and space to recharge. Making it extra ironic that I’d go on to run a buzzing, people-filled community workspace for years.
I loved it. Laughter, coffee catchups, creative ideas bouncing around the room – it gave me purpose and connection in a safe place – a built-in community. But here’s the thing: I cared so much about that community that I kept on pouring after my own cup was empty. I’d say yes when I should’ve rested, skipped family time, and ignored the fact I’d not paid myself in months so I could pay the office rent.
My health slipped to the bottom of the list in a bid to keep everyone happy – to retain the joy and collaboration we had cultivated in the community.
Eventually, the signs of burnout weren’t subtle anymore – they were impossible to ignore. I had to face the truth: I couldn’t keep running my business this way, and if any of this sounds familiar – neither can you.
The Burnout Trap for Small Business Owners
Small business owners love what they do – but we also do all the things. You’re the bookkeeper, marketer, strategist, cheerleader… and sometimes the cleaner. I’d say yes to every possibility, squeeze in creative work late at night, and push myself through weekends because I thought I could and should. But that constant ‘on’ mode? It’s a fast track to exhausted, resentful, and creatively flat.
Burnout isn’t just tiredness. It’s foggy afternoons, skipped dinners, and that sinking feeling of losing touch with why you started in the first place. It’s much harder to see in yourself until it’s already taken a toll. For me, that was migraines, a fibromyalgia diagnosis, double-vision, and a daily struggle to get out of bed. Not even weekends excited me anymore.
With so much work to catch up on, they were no different to a Monday or a Hump-day Wednesday. In fact, every day felt like Hump-day, and I had zero energy to climb over it. My mood was super-low – only being kept afloat by the amazing community who mostly had no idea what I was doing to myself to keep things ticking over.
Rethinking Success
That burnout reminded me that success isn’t a one-size-fits-all trophy – it’s deeply personal. And it can be small wins with big results and impact in your life:
- Maybe for you it’s being present at school pickup without guilt.
- Someone else might want to meet friends for breakfast on a Friday morning.
- For me it was finding the balance between earning a living wage doing what I loved and being able to take care of my family. And my health had to come first to be able to do any of that.
I shifted from expansion-at-all-costs to lifestyle-first growth. I didn’t stop growing – I stopped growing at the expense of everything else. When the workspace lease ended in 2020, I moved the business community into a shared, curated space. I refocused on collaboration and authenticity and learned how to find and retain values-aligned clients. My consulting work improved, as I was so much more invested in the results, making it easier to be paid accordingly and fairly. And my biggest goal I kept aiming for – to work a 9-day fortnight. That took me about two years to achieve, and I’ve stuck with it!
Lifestyle Audit Exercise
Let’s make this real for you. Here’s a quick, three-step ‘Lifestyle Audit’ you can do today:
- Identify Your Non-Negotiables
What matters to you outside work? Family, health, creative side projects, volunteer work – write them down. - Compare Your Business Model
Is your current business supporting these priorities – or draining them? Be honest. - Make One Change This Week
Block a day each month for yourself. Delegate admin. Turn off work notifications. Small shifts matter.
Here’s a mini-reflection list:
- When did I last feel joy outside of work?
- What feelings rise up when I say ‘no’ to work?
- If my business supported my life more, what would feel different?
The Power of Connection – as a Strategy, not a Side Note
This is where networking groups and events (like Ladies Who Long Lunch!) thrive – and where I first felt the power of being in the right room.
- Having that ‘aha’ moment chatting with others.
- Someone sharing a perspective that resolves a problem you’ve been having.
- A chance connection turning into a collaboration that sparks fresh energy and creativity in you both.
It’s not magic – it’s community. While I no longer run networking events, I still use connection as a powerful business tool. When done intentionally – matching people by shared values and complementary goals – it can lead to collaborations that drive growth without overwork. I’ve been called ‘Business Cupid’ – equal parts mortifying and proud, but clearly, I do it well!
These kinds of connections don’t happen overnight – they’re built over years of trust, shared values, and showing up for one another. Through running workspaces, hosting networking events, and now co-directing the Sage Room Co-op, I’ve experienced first-hand how powerful a collaborative support system can be. During my toughest burnout moments, those relationships kept me going – and still help me grow forward today. We are that for each other. So go find your people.
When you attend your next event, try these:
- Bring a real question, not just a polished elevator pitch.
- Offer help – share a resource, listen, make an introduction.
- Follow up quickly to turn a conversation into a meaningful working relationship.
Keep Burnout at bay, through Balance and Boundaries!
Your business should work for your life, not the other way around. So today, ask yourself: what one small change could you make this week to bring your business more into alignment with the life you want?
- Saying no to projects that don’t fit – review your non-negotiables before saying yes to new work.
- Blocking a midweek afternoon just for yourself (I stay home on Humpday Wednesday and come back refreshed for the end of the week!).
- Showing up to a networking event ready to ask for the collaborative support you need.
Burnout and busy might seem like results of accomplishment – but real success is a business that sustains you and leaves energy for life. And you deserve that.
Remember, you don’t have to do it all alone. The right people around you can help you stay accountable, remind you of your boundaries, and celebrate your wins along the way.
PHOTO (right/below)
Celia is a dedicated supporter of Ladies Who Long Lunch, attending regular LWLL events. Celia is a Limelight Business Directory member and both Kirsty and Jo are grateful for her support and friendship.
In the photo from left to right is: Kirsty Fields, Celia Newlands, Michelle Lanceley and Kathryn Steinhardt.
To get in touch or Follow Celia Newlands on Social Media:
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